Thursday, October 20, 2011

10 Tips for Creating Effective Craigslist Ads

Craigslist can be a great tool for generating leads at no cost, however, it can also be a big waste of time if you do not post the ads correctly.I have listed a few techniques I use to generate leads on Craigslist and other free classified ads websites.

Catchy Title
When writing your title on Craigslist, you must ensure that it sticks out in order to get more visitors. Throw in some symbols around your words. Something I do before posting an ad on Craigslist is to ask myself if I would click on this. If yes, it is fine. If no, revise it!

Keep it Local
This maybe common sense for some, but I recommend placing your desired location in the location box. This makes the Craigslist ad seem more real and are more likely to get more clicks.

Post Frequently
Classified ads are sometimes hard to find if they get buried below all of the new listings. The tip i have to prevent this is through posting daily. I really do not recommend posting more than 3 times a day per free classified ads website. Just remember quality over quantity.

Test Your Craigslist Ads
When you are advertising your website on Craigslist or any other free classified website, you should have multiple ads. You can even create specific URL's for each and test them to see which ads are getting the most visitors or more important which ads are converting.

Keywords at the Bottom
This is one of my favorite tips for advertising on Craigslist. This is espicially useful if you do not have any other text in the advertisement. Just list keywords at the end of the advertisement. Doing this will allow users to search and find your ad more easily.

Link Photo to a Form
This tip is great for capturing leads. It is pretty self explanatory. Post an ad with just a picture and your keywords of course :) Then create a link to a registraton page. Remember to keep it simple with just a name and email address. After that, you can gain more information from them. :)

Offer Discount Codes
Discount codes are a great way to get visitors to your website. Everybody wants a good deal. Why not reward visitors on found your advertisements on Craigslist with a 10% off coupon! This can be good for testing the effectiveness of your ads if you do not know how to use URL's to do this.

Use "Free" Section
If you offer a free product or service this can be a great way to gain leads on Craigslist. If you offer a free ebook or newsletter, this is perfect. You can make your money through affiliate links in the newsletter or ebook. Works great :)

Less is More
In general when posting on free classified ads website, the phrase less is more fits perfectly. You want about 2 ads a day on each site. Also, less for more applies to the ad itself. Keep it simple. You do not need every detail. The goal is to get them to email or call you or visit your website. Then you can sell your product or service to them.

Multiple Calls to Action
What is the goal of your Craigslist ad? Most likely, like I stated above, the goal is simple to get readers to either contact you or visit your website. Give the reader plenty of opportunities within the ad to do so. Do not just give one chance at the end! You could be missing out on a lot of money!

While this article states that the tips are for Craigslist, these same tips can also be applied to other free classified websites.

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